Your future guests look for their next stay on Instagram and TikTok. Without regular posts, they book somewhere else. We spot what works, write every video, edit it on your own footage, publish it and answer every inquiry with your booking link. Your part: about thirty minutes of filming a week.

Free hotel audit · your score out of 100 right away, the full report with your number

The eight-step process

Thirty minutes from you. Your week, planned.

Everything marked “Done for you” moves forward without you. One step is yours: filming on your phone, guided shot by shot.

01Done for you

Trends

What works in France and around the world, understood and adapted to your property.

Explore this step

30 minutes a week. That’s your part.

One shoot on your phone, guided shot by shot. Finding trends, planning, editing, publishing, replying, and measuring move forward without you.

What others have achieved on social media

A short video can bring guests through the door.

Independent hotels and restaurants have seen it happen on social media. The press has told their stories.

  • TikTokFamily-run hotel · Heidelberg, Germany

    10 to 12% of its guests

    Europäischer Hof Heidelberg

    The manager posts short TikTok videos about daily life at the hotel. One of them passed 7.9 million views. The account now brings in 10 to 12% of guests, and a single post drew more than 70 job applications.

    AHGZ, January 26, 2026
  • InstagramIndependent restaurant · Bruges, Gironde

    800,000 views in a few days

    Bistrot du Lac

    After months of empty tables, the owner posts a short video filmed on his terrace. Customers come back, many for the first time, and the restaurant avoids bankruptcy.

    ICI Gironde, April 7, 2026
  • TikTokHotel and spa · Świeradów-Zdrój, Poland

    1.7 million views in two days

    Elements Hotel & Spa

    A 36-second short video in which an employee presents the hotel in a deadpan tone. Its previous posts hovered around 3,000 views.

    eLuban.pl, August 24, 2024
  • TikTokIndependent restaurant · Saint-Jean-sur-Richelieu, Quebec

    1.4 million views

    Resto Belgo

    A short video about a homemade poutine, posted on the owners' TikTok account. Customers drive in from Laval and Quebec City, and the restaurant has hired staff.

    Le Canada Français, November 25, 2024
  • TikTokRestaurant · Dublin, Ireland

    8 out of 10 customers

    Boeuf & Frites

    The restaurant has focused on TikTok since it opened. By its own account, eight out of ten customers discover it through its posts there.

    The Irish Times, November 6, 2024

Public examples reported in the press, summarized from the original sources. These are not SUBAGEN customers.

Your week, planned and published across your networks.

An editorial direction every month and a plan every week. Each post has a purpose, a story, and a question, adapted for each network. Suggestions stay outlined until you approve the week.

  • Instagram, Facebook, X, and LinkedIn : you approve, we prepare and publish, at the scheduled time.
  • YouTube : sent for you to your channel, private until YouTube approves SUBAGEN; one tap in YouTube Studio makes it public.
  • TikTok : we prepare the video and its caption in the right format: on TikTok, the video waits in your drafts, until the platform opens publishing to us.

Your campaign, network by network

Shoot once. Adapted for every network.

Every day, each post goes to its chosen networks. Some go everywhere the same evening. Others go to just one or two. Each network gets a version written and framed for it.

Filmed once
Your campaignWednesday, November 11, 18 h 30

Fall at the hotel

Maison Solvène Example

One morning's shoot, posted everywhere that evening. Each network gets its own subject, framing, and caption.

Why it works
  • Every version is made for its network. Nothing feels like a repost.
  • Six subjects from one shoot. The same recognizable hotel everywhere, without repeating yourself.
  • Every version leads to a direct booking, without commission.
  • Chambre
  • Breakfast
  • Coulisses
  • The bath
  • Team retreat
  • Ocean view

Wednesday, November 11: Fall at the hotel, on Instagram, Facebook, TikTok, YouTube, LinkedIn, X.

  • maison.solveneAtlantic coast Example

    312 likes

    maison.solvene Room 4, at 8 a.m. Swipe: sunlight on the floorboards, then the pines. #hoteldecharme

    View all 18 comments

    • jb_roadtrip How do I book room 4?
    • maison.solvene @jb_roadtrip On our website, link in bio. We'll hold it for you.
    InstagramPublished4:5 carousel
  • Maison SolvèneExample · Just now

    In bed or in the garden, breakfast is wherever you want it. This month, it's on us when you book directly on our website.

    MAISON-SOLVENE.FRBook direct, breakfast included

    86 reactions · 12 comments

    LikeCommentShare
    • Nadia R. How late do you serve breakfast in the garden?
    • Maison Solvène Until 11 a.m. on weekends. We'll save you a table in the sun.
    • Inès T. We had breakfast in the garden in September. Loved it.
    FacebookPublishedPost with a link
  • TikTokReady9:16 video
  • YouTubeSentShort
  • Maison SolvèneHospitality Example

    Team retreats for 8 to 20 people: a quiet meeting room in the morning, the terrace in the evening. Our November dates are open for teams.

    24 reactions · 3 comments

    LikeCommentRepostSend
    • Marc L. We're looking for 14 people in mid-November.
    • Maison Solvène Of course! We'll send you our available dates.
    LinkedInComing soon1:1 text post
  • Maison Solvène@maisonsolvene Example

    A quiet November: the ocean-view room, the evening fire, dinner on the terrace. Book direct at maison-solvene.fr

    18:30 · Nov 11 · 2.1K views

    49612.1K
    • Léa M. Any ocean-view rooms left?
    • Maison Solvène Yes, two. Send us a message and we'll hold one for you.
    • Paul B. We're celebrating our tenth wedding anniversary there in December.
    • Hugo R. Is dinner served on the terrace?

    Show more replies

    XPublished16:9 short post

Instagram, Facebook, X, and LinkedIn : you approve, we prepare and publish, at the scheduled time. YouTube : sent for you to your channel, private until YouTube approves SUBAGEN; one tap in YouTube Studio makes it public. TikTok : we prepare the video and its caption in the right format: on TikTok, the video waits in your drafts, until the platform opens publishing to us.

Then come the messages

Every inquiry gets an answer. At the right time.

Instagram and Facebook messages and comments in one inbox. The Assistant drafts the reply. You send it.

Fictional hotel, people, and prices. TikTok doesn't provide access to private messages in Europe. Your WhatsApp link brings those inquiries here.

Who it's for

Built for properties without a marketing department.

You run a hotel with 10 to 35 rooms.

Your social media keeps running without taking your evenings.

You handle reception, suppliers, staff, and reviews. Social media comes last, even though some of your guests look for you there before booking.

  • We find what works in your world. You don’t have to search.
  • Thirty minutes of guided filming on your phone each week. Then you approve.
  • Every rate inquiry gets an answer and your direct booking link, even when reception is closed.

A typical campaign May weekends: the terrace, breakfast, and the room with a view, scheduled ahead throughout the week.

See what changes for you

Pricing

One price. 7 tools included.

Advertising is a separate option. Here’s what you’ll never pay for.

Monthly subscription

€99/month, no commitment

  • 15 edited videos a month, with carousels, stories and short texts planned for your networks
  • One guided shoot of about thirty minutes a week, your only part
  • Cancel anytime, we connect your networks with you, one by one
Join the waitlist

Tester property: you pay €99/month, cancel anytime. We connect your networks with you, one by one.

Still deciding?

Monthly subscription

Included every month

  • TrendsIncluded
  • PlanningIncluded
  • You film, with guidanceIncluded
  • EditingIncluded
  • PublishingIncluded
  • Messages and repliesIncluded
  • Results trackingIncluded

Delivered on every network you connect

  • Instagram 15 Reels, 4 carousels and 17 storiesIncluded
  • TikTok 15 videos and 4 carouselsIncluded
  • YouTube Shorts 15 ShortsIncluded
  • Facebook 15 Reels and 4 carouselsIncluded
  • X 13 postsIncluded
  • LinkedIn 4 postsComing soon
  • 102 posts per monthIncluded

That is less than one euro per post

The same films and carousels, with each network's caption and format.

Total€99/month

Cancel anytime

subagen.com/en/pricing

Your first campaign is already prepared.

We build it from what's already on your website: your rooms, your seasons, and what you highlight. If your website has little to work with, you'll still find suggestions tailored to your property.

Maison Solvène · week of November 9Example

  1. Mon 9Vertical videoThe terrace lights up18:30Instagram, TikTok, YouTube
  2. Tue 10PhotoThe fall team retreat12:15Facebook, LinkedIn
  3. Wed 11Vertical videoFall at the hotel18:30Instagram, Facebook, TikTok
  4. Thu 12StoryCoffee served in your room09:00Instagram
  5. Fri 13PhotoThe weekend of November 1418:30X, Facebook
  6. Sat 14CarouselThree rooms, three kinds of light10:00Instagram
  7. Sun 15Vertical videoThe week in one video18:00Instagram, Facebook, YouTube

What you never pay for

  • Setup fees€0
  • Commission on your bookings0%
  • Fees per message or contact€0
  • Another tool to pay for€0
  • An annual commitmentNone

Booking platforms take a cut of every reservation. Here, you pay a fixed price. Guests who book with you come back to you, and your accounts stay yours.

Three ways to get the same work done.

More than 10 times less than separate tools, nearly 50 times less than a marketing manager, and you review every post.

  1. A marketing manager

    €4,826per month

    • Salary plus employer costs€4,326
    • Their tools€500
    • Recruit, train, and arrange cover for time off
  2. Separate tools, plus your time

    €1,020per month

    • Subscriptions€500
    • Your time8 h per week, or about 35 h per month, valued at €15 per hour (assumption)€520
    • Total€1,020
    • Trend researchTrend and competitor monitoring tools, professional plans€258per month, €69 to €446
    • Editing and captionsShort-video editing and captioning tools, professional plans€29per month, €22 to €39
    • Scheduling and publishingTools for scheduling and publishing on your networks, professional plans€38per month, €34 to €44
    • Messages and repliesTools for automatic replies to comments and messages, professional plans€21per month, €13 to €35
    • Results trackingAnalytics tools for all your networks, professional plans€137per month, €54 to €267
    • Ad managementOptional at SUBAGEN, not countedMeta ads management tool, professional plan€89per month

    Exact total of averages: €482.39, rounded to €500.

  3. does it all, included

    99 €per month

    • Extra tools to pay forNone
    • Tools to learnNone
    • Your time30 minutes of filming per week

Public prices checked on October 8, 2026 on providers' pricing pages, business or professional plans, before tax, in euros. Dollar prices converted at the ECB reference rate on the same date (€1 = 1,1186 $). Average advertised salary for a marketing project manager (APEC job profile, €38,000 gross a year), with the employer cost calculated using the URSSAF simulator. Your time: 8 h per week × 4.33 weeks × €15 per hour, rounded to the nearest ten. Subscriptions rounded to the nearest hundred.

Monthly subscription

Everything is done for you, except filming.

  • 15 edited videos a month, with carousels, stories and short texts planned for your networks
  • One guided shoot of about thirty minutes a week, your only part
  • Cancel anytime, we connect your networks with you, one by one
Join the waitlist

Tester property: you pay €99/month, cancel anytime. We connect your networks with you, one by one.

See the full pricing details

What owners ask before getting started.

Have another question? We will reply.Write to us

Are there any fees on top of €99?

No. One monthly subscription, and €99 is the amount charged. Nothing is added: no setup fee, no fee per message, contact, post, or booking. The number of guests who write to you doesn’t affect the price, and your guests pay nothing extra. There is currently one plan, with all subscription features included. Advertising is separate: it will be an optional add-on, with a budget you set and pay to the platform, never without your approval.

Am I locked into a contract?

No minimum term. Your subscription is monthly. Cancel it yourself under Subscription in your account, without a call or an explanation. It ends at the close of the month you’ve already paid for, with no fee and no further charge. There is no annual plan or annual renewal. Your invoices are in the same section.

How much time does it really take each week?

One phone shoot a week: about thirty minutes, guided shot by shot. Schedule it and add it to your calendar. Then watch your videos in “To approve” when you have a moment, and reply to guests on your phone if you choose. No editing, caption writing, or scheduling. We haven’t measured video approval time yet, so we don’t publish an estimate.

Is my Instagram account at risk?

We never have your password. We use Meta’s official app access, which you grant separately for each account. Revoke it at any time in Instagram settings without asking us. We don’t use bots that log in as you, automatic follows, or automatic likes. Messages sent on your behalf are infrequent and triggered by a guest, such as a rate inquiry or incoming message. By default, they wait for your approval. During the test phase, our Meta app has not yet passed Meta’s review. We won’t say “approved by Meta” until it is.

Do you actually publish for me, or just send a reminder?

You approve. We prepare and publish. On TikTok, your video waits in drafts. SUBAGEN publishes Instagram Reels, carousels, and photos, plus Facebook and X posts, at the scheduled time without you opening anything. Instagram and Facebook are in testing. YouTube Shorts are sent automatically; until Google approves SUBAGEN, YouTube may keep them private, and you can make them public with a tap. TikTok has not yet approved SUBAGEN: your video arrives in drafts with its caption ready to copy, and you publish from TikTok. For a trending sound, save it to your TikTok favorites, then choose it in the draft under Sounds, then Favorites. TikTok does not let tools add sounds for you. LinkedIn supports your property’s Page only, never a personal profile, once LinkedIn grants Page access. We’d rather tell you here than let you discover it after paying.

How many bookings will it bring me?

We don’t promise a number of bookings, and we won’t. We give every post its own booking link and show clicks post by post. When a guest books, confirm it with a tap, or the booking is linked to a click or conversation. Results separates confirmed bookings from estimates. Only confirmed results count toward how much of your subscription has paid for itself. Every Monday, your weekly report arrives by email. Judge the evidence, and stop whenever you like. These screens are in testing.

Which networks do you publish to?

Here is the real status, network by network. Instagram and Facebook: published for you at the scheduled time (in testing). X: published for you. YouTube: the Short is sent to your channel; until Google approves SUBAGEN it stays private and one tap makes it public, and automatic public publishing will follow that approval. TikTok: the video lands in your TikTok drafts with its caption ready, and you tap Post. LinkedIn: coming soon. Instagram and Facebook Page messages and comments arrive in Messages, in testing. TikTok private messaging is unavailable in Europe. Only comments will be added once TikTok grants access to SUBAGEN; calls to action point to your website. The Publishing page has the current network-by-network details.

Who do I talk to if I need help?

We reply to you, in French. In the app, “A question?” answers common questions immediately using this FAQ and the user guide, and says when it doesn’t know. “Talk to a person,” or the “Write to the team” form on the Help page, opens a request with a reference number. The screen immediately tells you whether the team was notified. Replies arrive in Help, under “Your requests.” Once notified, the team replies within 24 business hours. It’s the same team that has been helping your property since the audit.

All questions

The social media manager for hotels. Built as software.

SUBAGEN manages social media for independent hotels, bed and breakfasts, and vacation rentals. We spot posts that work, plan your week, edit your videos, publish them on Instagram and Facebook, and answer every inquiry with your direct booking link. You keep Booking. Every guest who books directly with you is a booking without commission.

See what it could look like for your hotel.

Your Google listing and social media, reviewed in under a minute.

Free hotel audit · your score out of 100 right away, the full report with your number

  1. 1Your property's name
  2. 2Your audit, on screen
  3. 3Talk it through, if you want to
  4. 4Getting set up
Video of a demonstration property
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