About SUBAGEN
SUBAGEN, the social media manager for hotels. Built as software.
SUBAGEN is the social media manager for independent hotels, vacation rentals, and B&Bs: ideas based on what works, edited videos, publishing, and replies with your direct booking link.
An independent hotel has rooms to turn over, guests to welcome, and reviews to read. It rarely has a marketing department. Social media comes last, and guests book elsewhere, with a commission attached. We’re building the tool that keeps your social media running and brings you direct bookings, without taking over your evenings.
SUBAGEN at a glance
- What it is. A subscription to French software that manages your property’s social media. It spots what works, plans your week, edits your videos from the footage you shoot, publishes, answers every inquiry with your direct booking link, and tracks what comes back.
- Who it’s for. For independent hotels, bed and breakfasts, vacation rentals, campgrounds and small hotel groups, in France, with service in French.
- Your part. About thirty minutes a week filming on your phone, guided shot by shot. The rest moves forward without you.
- The price. One monthly price, with no long-term commitment. See the pricing page.
- The name. SUBAGEN is one word. It’s software for hospitality. It isn’t a “sub-agent,” the computing term, and it has no connection to the city of Agen or its sports clubs.
- The company. A French company, identified in our legal notice. Write to us at contact@subagen.com.
The problem, in published figures
- France has 11,253 independent hotels according to INSEE (2025), a figure cited in our market analysis.
- When a guest books through a platform, the hotel pays a commission on the room rate. A direct booking carries no extra commission.
- The social media tools available to hotel owners tend to be built for teams, in English, with increasingly expensive plans.
How we work
Three rules we stick to.
- 01
Every feature shows its status
“Live”, “In testing ” or “ Coming soon ” appears beside each feature, on every page. We don’t sell features that don’t exist.
- 02
Nothing made up
No promised results, no testimonials, no fabricated images of your property. Example screens are clearly labeled.
- 03
What we won’t do
Custom quotes, long-term commitments, per-message or per-booking fees, or reviews we can’t show you.
Where we are today
Every release has a date in our changelog. The latest, on October 20, 2026 : your scrolling script.
Read the changelogHow it worksGet my free hotel auditSee what it could look like for your hotel.
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- 1Your property's name
- 2Your audit, on screen
- 3Talk it through, if you want to
- 4Getting set up