Social media manager for hotels
A social media manager for your hotel. No hire needed.
Independent hotels, bed and breakfasts, and vacation rentals: SUBAGEN handles your social media. We spot what works, prepare your week, edit your videos, publish them, and answer every inquiry with your direct booking link. Your part: about thirty minutes of filming a week on your phone.
Free hotel audit · your score out of 100 right away, the full report with your number
Who does what
The work of a hotel’s social media manager, and who handles it here.
Eight steps, with their current status. Each has its own page.
- 01
Trend research
Live
SUBAGEN finds posts in France and around the world that perform well above their usual level, then adapts them to your property.
Trend research - 02
Planning
Live
SUBAGEN sets your editorial direction for the month and plans each week. Every post has a purpose and a story. You approve it.
Planning - 03
Your shoot
Live
Your part: about thirty minutes a week on your phone. Your script scrolls on screen, followed by the shots, one at a time.
Your shoot - 04
Editing
Live
Each video is edited for your property, on your own footage: your voice, captions, text, music, and the right format for each network.
Editing - 05
Publishing
Live
SUBAGEN publishes on Instagram, Facebook, X, and LinkedIn; on YouTube publicly if it allows it; on TikTok, the video lands in your drafts with its caption: open TikTok and post (sound, caption, Post).
Publishing - 06
Messages and replies
Live
SUBAGEN prepares the reply and your booking link. By default, you approve it with a tap.
Messages and replies - 07
Results tracking
Live
SUBAGEN tracks clicks and bookings, keeping confirmed results separate from estimates.
Results tracking - 08
Ads
Coming soon, optional
An optional extra, outside the subscription, with a budget you choose.
Ads
Pricing
€99 a month, no commitment.
7 tools included, with no setup fee and no commission on your bookings. Ads stay optional, billed separately.
What it doesn't do yet
- SUBAGEN doesn’t visit your property to film. You shoot the footage, guided on your phone.
- TikTok hasn't approved SUBAGEN to post on its own yet: at the scheduled time, the video lands in your TikTok drafts with its caption ready. You add the suggested sound, paste the caption and post.
- The Short goes out on its own to your channel, private until Google approves SUBAGEN: make it public in YouTube Studio, in one tap.
- Advertising isn’t included in the subscription. It will be available as a separate add-on.
- Our Meta app hasn’t passed Meta’s review yet. During testing, we add you as a tester through four guided steps.
Who it's for
Built around your kind of property.
Independent hotelsBed and breakfastsVacation rentalsCampgroundsSmall groupsSocial media glossary
Instagram for a hotel or vacation rental: a guideFilming your hotel on a phone for social mediaDirect bookings from Instagram and FacebookAgency, freelancer or software for your socials
Questions
Before you hand over your social media.
Can SUBAGEN replace a social media manager?
For keeping your social media consistent, yes. Ideas, planning, editing, publishing, and replies with your booking link are handled for you. You still shoot about thirty minutes of footage a week on your phone and approve what goes out. SUBAGEN doesn’t come to your property to film.
Does it work for a bed and breakfast or vacation rental?
Yes. The process is the same for an independent hotel, bed and breakfast, or vacation rental. The campaigns change to match your season and what makes your property special. Everyone pays the same price.
Do I keep control of my Instagram account?
Yes. We use Meta’s official access, never your password. You can revoke access from Instagram at any time. Every video is offered to you before it goes out: approve everything yourself, or it goes out on its own 48 hours later, with a reminder 24 hours before.
Is there a long-term commitment?
No. It’s a monthly subscription. Cancel yourself from your workspace, and it ends when the month you’ve paid for ends. No cancellation fee.
Where do I start?
Start with a free hotel audit. Enter your property’s name. We review your Google listing and social media, then give you an audit and a 30-day plan. No credit card needed.
See what it could look like for your hotel.
Your Google listing and social media, reviewed in under a minute.
Free hotel audit · your score out of 100 right away, the full report with your number
- 1Your property's name
- 2Your audit, on screen
- 3Talk it through, if you want to
- 4Getting set up