How it works
From spotting a trend to earning a booking.
Eight steps run every month with SUBAGEN. One is yours: about thirty minutes of guided filming on your phone. The rest moves forward without you, and you can see it all.
Free hotel audit · your score out of 100 right away, the full report with your number
Over a month
Your part. Our part.
You
- One shoot a week, about thirty minutes, on your phone.
- Watch your videos in the Calendar whenever you have a moment.
- Reply to guests from your phone, if you want to.
SUBAGEN
- Spot what works and adapt it to your property.
- Plan the week, edit your videos, and publish them.
- Answer every inquiry with your link, and track what comes back.
The eight steps
In the order they happen.
01Trend researchDone for you
Stop guessing what will work.
Before asking you to film anything, SUBAGEN finds travel and hospitality posts performing well above their account’s usual results, in France and around the world. It works out why they work, then adapts them to what your property actually offers.
See the details02PlanningDone for you
Every post has a reason to be there.
Each month, SUBAGEN sets your editorial direction, the way a marketing director would. Each week, it turns that direction into a plan. Every post has a purpose, a story in one sentence, a trend to build on, and a question that gets your followers talking.
See the details03Your shootLiveYour part
Thirty minutes on your phone. The week is ready.
This is your part, and you’re guided from start to finish. When you speak, your script scrolls on screen like a teleprompter. For everything else, take one shot at a time with the example playing beside it. Your phone is all you need.
See the details
See what these eight steps could look like for your hotel.
Free hotel audit · your score out of 100 right away, the full report with your number
04EditingDone for you
Your footage becomes finished videos.
Each video is edited for your property, on your own footage. Your voice guides the cuts. Your footage illustrates each sentence. Keep the video, request a change in one sentence, or remove it.
See the details05PublishingDone for you
Published on time. No app to open.
Every video is prepared for all your networks. Where platforms allow it, we publish for you. On TikTok, the video and caption arrive in your drafts: open TikTok and publish (sound, caption, Post). On LinkedIn, we publish it on your manager profile.
See the details06Messages and repliesDone for you
Every inquiry gets an answer. And your link.
Every post ends with a question people want to answer. Instagram and Facebook comments and messages arrive in one inbox, with a reply in your voice. When someone asks about rates, it includes your direct booking link.
See the details07Results trackingDone for you
See what every post brings in.
Every post has its own link. See clicks through to your booking page and the bookings you confirm with a tap. Confirmed results and estimates are always kept separate.
See the details08AdsComing soon
Your best videos. More travelers watching.
When a video performs well above your usual results, or already brings clicks, inquiries, or a booking, SUBAGEN suggests promoting it. Daily budget, duration, maximum total, and the area around your property are all spelled out. Nothing runs without your approval. Spending becomes available once Meta approves SUBAGEN for advertising.
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A typical month
Four weeks. Nothing to configure.
- Week 1
- Your audit, then your campaign for the month
- Your shoot, about thirty minutes
- Week 2
- Your videos arrive in “For review”
- The first posts go out
- Week 3
- Inquiries get a reply and your link
- The Monday report
- Week 4
- The month in the Results tab
- The next campaign is prepared for you
Questions
About the process.
How much time does it take?
One shoot of about thirty minutes a week, guided on your phone, then watching your videos when you have a moment. You don't edit anything, write captions, or schedule anything.
Do I stay in control of my account?
Yes. We use Meta's official access, never your password, and you can revoke it from Instagram at any time. By default, messages wait for your approval.
What happens the day I subscribe?
You confirm which photos are yours, connect Instagram in four guided steps, and SUBAGEN proposes your first plan. Your shoot goes on your calendar.
See the process at work for your hotel.
Your Google listing and social media, reviewed in under a minute.
Free hotel audit · your score out of 100 right away, the full report with your number
- 1Your property's name
- 2Your audit, on screen
- 3Talk it through, if you want to
- 4Getting set up