PlanningDone for you
Every post has a reason to be there.
Each month, SUBAGEN sets your editorial direction, the way a marketing director would. Each week, it turns that direction into a plan. Every post has a purpose, a story in one sentence, a trend to build on, and a question that gets your followers talking.
Free hotel audit · your score out of 100 right away, the full report with your number
What you do, what we do
You
- Read your weekly plan in plain language.
- Approve it with a tap, or change what doesn’t work for you.
SUBAGEN
- We set a monthly editorial direction: four weeks that tell a connected story.
- Each network has its own specialist: Instagram, TikTok, YouTube Shorts, and Facebook.
- We review your results every week to shape the next one.
How it works, in three steps
- 1The month
An editorial direction drawn from trends, your season, and your strengths.
- 2The week
Every post has a purpose, a story, a trend, and a question.
- 3Your results
Reviewed every week. What works comes back. What doesn’t changes.
What you no longer have to do
- Maintaining a posting spreadsheet by hand.
- Wondering on Sunday night what to post on Monday.
- Posting without knowing why.
- 01
A purpose for every post
Get discovered, start a conversation, earn a save, or encourage a booking. Your plan mixes stories, spaces, local recommendations, and offers. Every post doesn’t need to sell.
- 02
A specialist for every network
Each network has its own formats, lengths, and timing. Every version is written for that network and scheduled for when people watch.
- 03
You have the final say
Proposals stay tentative until you approve the week. See seven days or the whole month at a glance.
Your week, across all your networks.
Every post has its day, time, and networks. Suggested posts keep a dotted outline until you approve them.
- Instagram, Facebook, X, and LinkedIn : you approve, we prepare and publish, at the scheduled time.
- YouTube : sent for you to your channel, private until YouTube approves SUBAGEN; one tap in YouTube Studio makes it public.
- TikTok : we prepare the video and its caption in the right format: on TikTok, the video waits in your drafts, until the platform opens publishing to us.
What it doesn't do yet
- Your results shape the strategy as soon as they come in. The first few weeks rely mainly on hospitality benchmarks.
Planning
Your questions.
Who decides what to post and when?
SUBAGEN proposes. You approve. Change a post, move it, or remove it before approving the week.
Why not promote an offer in every post?
People stop watching an account that only sells. Roughly one post in ten features an offer. The rest tell your property’s story and invite a response.
What if I close for part of the year?
Your campaigns follow your season. Film before you close, and your accounts can keep posting while guests plan their vacations.
All features
More SUBAGEN features.
- Free hotel auditJust enter your hotel's name: a score out of 100 and a 30-day plan.Start here
- Trend researchDone for youPosts that perform well above their usual results, adapted to your property.
- Your shootLiveYour only part: about thirty minutes on your phone, guided shot by shot.
- EditingDone for youYour takes become edited videos: hook, captions, music.
- PublishingDone for youYou approve, we prepare and publish on Instagram, Facebook, X, and LinkedIn, and on YouTube publicly if it allows it; on TikTok, the video waits in your drafts.
- Messages and repliesDone for youCalls to action in your posts. Every inquiry gets a reply and your booking link.
- Results trackingDone for youWhat each post brings in, confirmed kept apart from estimated.
- AdsComing soonYour best videos promoted, with the budget you choose.
See what your first week could look like.
Your Google listing and social media, reviewed in under a minute.
Free hotel audit · your score out of 100 right away, the full report with your number
- 1Your property's name
- 2Your audit, on screen
- 3Talk it through, if you want to
- 4Getting set up