Trend researchDone for you
Stop guessing what will work.
Before asking you to film anything, SUBAGEN finds travel and hospitality posts performing well above their account’s usual results, in France and around the world. It works out why they work, then adapts them to what your property actually offers.
Your part: Browse ideas whenever you like, in French, English, or both. Save one with a tap.
Free hotel audit · your score out of 100 right away, the full report with your number
What you do, what we do
SUBAGEN
- We review Instagram, TikTok, YouTube Shorts, and Meta hotel ads every day. Coming soon
- We compare each post with others from the same account and explain what works: the hook, the pace, the timing.
- We adapt it to your real strengths. An idea from an English account comes with its hook rewritten in French.
How it works, in three steps
- 1We look
Every day, we review public travel and hospitality posts from France and around the world.
- 2We understand
We compare each post with its account’s usual performance and explain why it works.
- 3We adapt
The strongest ideas become a script, a shot list, and a caption for your property.
What you no longer have to do
- Scrolling Instagram at night for ideas.
- Guessing what will work before filming.
- Copying a huge account that has nothing in common with your property.
- 01
Measured against the account’s usual results
A post stands out because it outperforms others from the same account, not because the account is huge. Paid views are excluded.
- 02
France and beyond
French accounts and more than two hundred accounts worldwide provide formats to draw from. A language filter shows either or both.
- 03
Into your campaign with a tap
An idea you like becomes part of your next campaign: a script, shots to film, and an edited video based on that format.
Ideas that work, organized for you.
Each post is compared with others from the same account. Posts that perform far better than usual rise to the top.
Example Ideas are ranked by how far they outperform each account's usual results. Today, the main source is vertical YouTube videos.
What it doesn't do yet
- Ideas come from public posts. We borrow a format, never someone else’s footage.
- TikTok monitoring covers a handpicked selection of accounts that grows every week.
- Reviewed every day for now: YouTube Shorts only. Instagram, TikTok, and Meta hotel ads: Coming soon
Trend research
Your questions.
Where do the ideas come from?
Public posts from travel and hospitality accounts on Instagram, TikTok, and YouTube Shorts, in France and abroad, plus hotel ads in Meta’s public ad library.
Will I be copying other hotels?
No. We take the idea that works (a gesture, a pace, a moment of the day) and recreate it at your property, with your rooms and your strengths. We never reuse anyone else’s footage.
Why look at English accounts?
Many formats start elsewhere before reaching France. You see them early, with the hook written in French for your property.
All features
More SUBAGEN features.
- Free hotel auditJust enter your hotel's name: a score out of 100 and a 30-day plan.Start here
- PlanningDone for youYour week planned across your social accounts, around your season and your schedule.
- Your shootLiveYour only part: about thirty minutes on your phone, guided shot by shot.
- EditingDone for youYour takes become edited videos: hook, captions, music.
- PublishingDone for youYou approve, we prepare and publish on Instagram, Facebook, X, and LinkedIn, and on YouTube publicly if it allows it; on TikTok, the video waits in your drafts.
- Messages and repliesDone for youCalls to action in your posts. Every inquiry gets a reply and your booking link.
- Results trackingDone for youWhat each post brings in, confirmed kept apart from estimated.
- AdsComing soonYour best videos promoted, with the budget you choose.
See what our trend research would find for your property.
Your Google listing and social media, reviewed in under a minute.
Free hotel audit · your score out of 100 right away, the full report with your number
- 1Your property's name
- 2Your audit, on screen
- 3Talk it through, if you want to
- 4Getting set up