FAQ

Real concerns. Straight answers.

We read the negative reviews of social media tools and the questions hotel owners ask most. Here’s what SUBAGEN does today in each case. No extra promises.

01

Pricing and subscription

Are there any fees on top of €99?

No. One monthly subscription, and €99 is the amount charged. Nothing is added: no setup fee, no fee per message, contact, post, or booking. The number of guests who write to you doesn’t affect the price, and your guests pay nothing extra. There is currently one plan, with all subscription features included. Advertising is separate: it will be an optional add-on, with a budget you set and pay to the platform, never without your approval.

Am I locked into a contract?

No minimum term. Your subscription is monthly. Cancel it yourself under Subscription in your account, without a call or an explanation. It ends at the close of the month you’ve already paid for, with no fee and no further charge. There is no annual plan or annual renewal. Your invoices are in the same section.

Is there a free trial?

There is no trial that turns into a subscription. Your hotel audit is free: enter your property’s name or website, watch it take shape in under a minute, and read it on screen. No card required. The subscription is paid monthly from the day you choose to join as a testing property. You know exactly when you start paying. Nothing becomes paid without your decision.

Can the price go up after I subscribe?

The price doesn't depend on your activity. Any price change is announced by email at least 30 days before it applies, and you can cancel before. Because the subscription is monthly, you never pay in advance for a feature that could change during the year.

How many posts do I get each month?

Each month, 15 edited videos, with carousels, stories and short texts planned for your networks, made from the shots filmed during your shoots of about thirty minutes a week. Each piece is adapted to the format of every connected network. The details of what is included appear in the app.

Does the price include tax? Where are my invoices?

The displayed price is what you pay. Nothing is added. Your invoices are in your account, under Subscription.

I close in winter. Do I still pay?

Guests plan their vacations while you’re closed. Film before closing and your accounts can keep posting. Your subscription still has no minimum term.

How much is the subscription?

One monthly subscription, with no minimum term. €99 is the amount charged each month for your property. The checkout reads the price directly from Stripe: that is what you’ll pay. No setup fee and no fee per message, post, or booking. Advertising is separate, with your own budget paid to the platform. Several properties? Let’s talk. Pricing takes that into account.

How do I cancel?

In your account, go to Settings, then Subscription. “Manage my subscription” opens your Stripe account portal, where you can cancel without calling anyone or giving a reason. Your subscription runs until the end of the month you’ve paid for. Editing and publishing then stop, with no further charge. For 30 days after the end, you can ask by email at contact@subagen.com for a copy of your footage, videos and texts; after that, your data is deleted, except invoices. “Resume subscription” starts everything again. Only the account owner can cancel.

Can I get a refund?

There is no money-back guarantee. The subscription is monthly with no minimum term. Cancel at any time; it ends at the close of the month you’ve paid for, with no further charge. If a charge looks wrong, select “Talk to a person” and someone on the team will review it with you.

02

Getting started and your time

What do I need to do to get started?

Paste your website link. We read the site, find your social accounts, and show your audit on screen in under a minute, with no card required. Leave a phone number or email to open the full audit. If you join as a testing property, we start with a free call to connect your accounts and shape your first campaign. You confirm which photos belong to you, and connect Instagram in four guided steps. No calendar, editing, or replies to configure. SUBAGEN proposes the month’s plan. You approve it. Your main task is one guided phone shoot a month.

How much time does it really take each week?

One phone shoot a week: about thirty minutes, guided shot by shot. Schedule it and add it to your calendar. Then watch your videos in “To approve” when you have a moment, and reply to guests on your phone if you choose. No editing, caption writing, or scheduling. We haven’t measured video approval time yet, so we don’t publish an estimate.

I don’t know how to film or what works. What do I do?

Before asking you to film, SUBAGEN finds travel and hospitality posts performing well above their account’s usual results on Instagram, TikTok, and YouTube Shorts, in France and worldwide. Each idea explains why it worked, then shows a version for your hotel using its real strengths: a short script to read on camera or as a voiceover, scrolling on screen, plus supporting shots. During the shoot, an example plays beside each shot with a simple instruction: where to stand, how to frame it, and how many seconds. Blurry or short takes are flagged right away. There is no magic posting hour. At first, videos go out at times suited to your property type. Once a network has enough measured posts, we use your own best times, with one slot in five kept for testing. See “Your best times” in Planning.

I do everything on my phone between guests. Will it work?

SUBAGEN was designed for phones first. Filming, approving videos, and replying to guests all happen there. It is the same app on phone and desktop: it opens in your browser and installs on your home screen without an App Store. On your phone, five tabs sit along the bottom with the camera in the center. On desktop, you get a full-size calendar and file uploads. There is no app to update.

What language is the app in?

The app, guest replies, and support are currently in French. SUBAGEN was built for properties in France, with their weekends, public holidays, and seasons in mind. The team replies in French. The public site and free hotel audit are available in English.

03

Your account and data

Is my Instagram account at risk?

We never have your password. We use Meta’s official app access, which you grant separately for each account. Revoke it at any time in Instagram settings without asking us. We don’t use bots that log in as you, automatic follows, or automatic likes. Messages sent on your behalf are infrequent and triggered by a guest, such as a rate inquiry or incoming message. By default, they wait for your approval. During the test phase, our Meta app has not yet passed Meta’s review. We won’t say “approved by Meta” until it is.

How do I connect Instagram?

You connect through Meta’s official screen, choose the account yourself, and never give us your password. During testing, Meta requires an extra step: we add you as an app tester and you accept the invitation in Instagram. Four guided steps in your account show exactly what to tap. If you get stuck, choose “Talk to a person” in Help and someone on the team will walk through it with you. You need an Instagram professional account. Switching is free and happens in Instagram.

What do I keep if I leave?

Your videos belong to you. Everything published stays on your accounts; we remove nothing from your social media. Your Instagram account remains yours, and you can revoke our access whenever you like. You can request data deletion at any time; the steps have their own page on this site. We never show one property’s data to win over another. Your published videos and old post links keep working when you leave. You only lose access to the platform.

04

Videos and publishing

Can a video go out without my approval?

One rule: every video is offered to you first. If you don't respond, it is approved automatically 48 hours after it becomes available (never sooner), with a reminder 24 hours before. A video flagged by our quality check, or with no footage of your property, is never approved on its own: it waits for your review. If you prefer, choose “I approve everything” in your settings: nothing goes out without your consent. Either way, you can remove a video until it is published. On TikTok, nothing goes out on its own: TikTok doesn't allow automatic publishing yet, so your video waits in your TikTok app and you tap Post to publish it publicly.

Do you actually publish for me, or just send a reminder?

You approve. We prepare and publish. On TikTok, your video waits in drafts. SUBAGEN publishes Instagram Reels, carousels, and photos, plus Facebook and X posts, at the scheduled time without you opening anything. Instagram and Facebook are in testing. YouTube Shorts are sent automatically; until Google approves SUBAGEN, YouTube may keep them private, and you can make them public with a tap. TikTok has not yet approved SUBAGEN: your video arrives in drafts with its caption ready to copy, and you publish from TikTok. For a trending sound, save it to your TikTok favorites, then choose it in the draft under Sounds, then Favorites. TikTok does not let tools add sounds for you. LinkedIn supports your property’s Page only, never a personal profile, once LinkedIn grants Page access. We’d rather tell you here than let you discover it after paying.

Which networks do you publish to?

Here is the real status, network by network. Instagram and Facebook: published for you at the scheduled time (in testing). X: published for you. YouTube: the Short is sent to your channel; until Google approves SUBAGEN it stays private and one tap makes it public, and automatic public publishing will follow that approval. TikTok: the video lands in your TikTok drafts with its caption ready, and you tap Post. LinkedIn: coming soon. Instagram and Facebook Page messages and comments arrive in Messages, in testing. TikTok private messaging is unavailable in Europe. Only comments will be added once TikTok grants access to SUBAGEN; calls to action point to your website. The Publishing page has the current network-by-network details.

Will my footage still look good after publishing?

Film in 1080p on your phone. Uploads resume automatically if interrupted. Every take is checked during the shoot: if it is blurry or too short, you’re told right away so you can redo it. The edited video is rendered for each network, vertical for Reels and Shorts, and you see exactly that version in “To approve.” Instagram and other networks recompress incoming video. We can’t prevent that, but we send a file in the correct format. On iPhone, when importing an existing video, tap Options, then Current in the picker. Otherwise, the phone may reduce its quality; the app warns you if that happens. Current limit: 50 MB per uploaded file.

Does Instagram show fewer people posts scheduled by software?

We use Meta’s official publishing access, not a workaround. We can’t say how Instagram’s algorithm treats every post. Nobody outside Meta knows, and we won’t claim otherwise. With SUBAGEN, you can check for yourself: video views are recorded after one, three, and seven days, so you can compare with posts you publish manually. Videos are designed to hold attention, with a hook, captions, and a length based on a successful example. That matters more than which tool presses Publish. View tracking is in testing.

Will guests be able to tell it’s made with software?

No images of your property are invented. Videos use your photos and footage filmed on your phone. Editing follows the pacing, cuts, and on-screen text of a successful reference, with a choice of three hooks and captions. Request changes in one sentence. Our royalty-free music library is still being assembled. In the meantime, videos keep your original audio, and you choose sounds in TikTok drafts. Guest replies follow the tone of your website and Instagram captions, using only confirmed facts: rooms, prices, hours, parking, and pets. Test practical answers yourself before enabling them. Automatically sent replies are labeled “Automatic message.” We don’t pretend an automated message is you.

05

Guests, bookings, and results

Does social media really lead to bookings?

Nobody can guarantee it, including us. An article by Coach Hotels on hotel social media profitability says there is no verifiable evidence that social media is a high-yield direct conversion channel. That is why every post has its own link. You see what was published, clicked, and confirmed, and judge by your own numbers.

How many bookings will it bring me?

We don’t promise a number of bookings, and we won’t. We give every post its own booking link and show clicks post by post. When a guest books, confirm it with a tap, or the booking is linked to a click or conversation. Results separates confirmed bookings from estimates. Only confirmed results count toward how much of your subscription has paid for itself. Every Monday, your weekly report arrives by email. Judge the evidence, and stop whenever you like. These screens are in testing.

My guests use Booking. Why bother with social media?

Keep Booking. SUBAGEN doesn’t ask you to leave. Every direct booking is one booking without a platform commission. Each post links to your own booking page. If you don’t have a booking engine, it leads to a page we create with your phone number and WhatsApp. We don’t connect to booking engines. You confirm social media bookings with a tap, and those confirmed results appear in Results.

If a reply to a rate inquiry fails, how will I know?

When someone comments your chosen keyword, such as “rates,” under an Instagram video, they receive a public reply and a private message with your direct booking link. Each exchange appears in Messages with the person’s record: who asked what and what was sent. During Meta testing, comments are checked every fifteen minutes, not instantly. If the traveler replies privately, the conversation also arrives in Messages. This currently works on Instagram only.

06

Help and who it’s for

Who do I talk to if I need help?

We reply to you, in French. In the app, “A question?” answers common questions immediately using this FAQ and the user guide, and says when it doesn’t know. “Talk to a person,” or the “Write to the team” form on the Help page, opens a request with a reference number. The screen immediately tells you whether the team was notified. Replies arrive in Help, under “Your requests.” Once notified, the team replies within 24 business hours. It’s the same team that has been helping your property since the audit.

I run a five-room B&B, or three hotels. Is this for me?

SUBAGEN is for properties without a marketing department: independent hotels, B&Bs, vacation rentals, and small groups. Campaigns start with what your property actually offers (spa, food, view, breakfast, season), so a guesthouse and a thirty-room hotel won’t get the same plan. Each property gets its own campaign, videos, and results. Pricing takes the number of properties into account; the rate card is being finalized, so let’s talk. A single login to switch properties and team collaboration are coming soon.

Have another question?

We will reply. Support is currently in French.

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